It may seem obvious to you, but (unfortunately) in the world of “search engine positioning” this objective is often lost sight of.
And some “smart guys” maliciously confuse the increase in traffic or being first on Google with keywords like “Gigi Minchiolla postmodern spam expert Rome” [cit. Alessandro Sportelli] as a result of SEO (the activity to bring you first on the search engines).
The only result to How to Create a SUCCESSFUL Business Blog
COMPANY BLOGS
June 8, 2021
company blog
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What will I talk to you about in this article?
Me: Well, what do we do, put the news section on the new site?
Client1: Yes yes, that way we can write about the fairs we participate in and the latest products…
Client2: Well, what do we write about it? And anyway we don’t have time to write a news item every month…
Or
Me: But what if we put the blog on the site?
Client: ??? (remains silent with the expression of the cow watching the train…)
The ones above are two/three typical cases that I find myself in every time I talk to a client about a news/blog section to be included in their Bank Database company website. On average, the answers and the idea that the entrepreneur has of this functionality are on the level of the three sentences that are reported above, that is, the FUNDAMENTAL STRATEGIC importance that the periodic creation of valuable content on your site can have is NOT perceived AT ALL. And when the entrepreneur agrees to update his site consistently, the things he thinks about are on average: we write the fairs we are attending and we present the news on the product.
THIS IS NOT HOW IT WORKS . I am writing today’s article for this very reason, to explain to you WHY it is important to have a company blog and the “tricks” to make the most of it.
What is a business blog?
A company blog is much more than a static section of news or updates on a company website. It is like a dynamic window through which the company can communicate, share and interact with its audience.
Imagine sitting down with your customers and sharing your experiences, ideas, knowledge, and perspectives. A company blog does exactly that, but in a digital format.
It’s a space where you can share relevant and informative content, offer insights into industry trends, solve your customers’ problems, and demonstrate your expertise . It’s a way to connect with your audience, build trust, and demonstrate that you’re a trusted source in your industry.
What is a corporate blog for? 3 practical reasons
In this section of the article I will present you the 3 reasons of strategic importance of a company blog, with a small but VERY IMPORTANT NOTE: when I talk about a company blog, I am referring to the production of USEFUL content for your customers , where useful content is NOT commercial offers, news about YOUR products or YOUR company.
How to write blog posts is a separate topic, but for now just understand that it does NOT include what was said before: you must give USEFUL INFORMATION to your customers !
With that out of the way, here are the 3 reasons why you should have a company blog .
1. Constant connection with your customers and prospects
Two typical problems in a company’s commercial activity are:
Reaching out to the customer when All About Breast Pores: Understanding clogged pores on your they are NOT ready to purchase your product,
Difficulty in staying in touch with customers when the product/service sold has a long repurchase cycle.
Reaching Out to the Customer When They Are NOT Ready:
For years my only source of customer acquisition was telemarketing: if you only knew the thousands of cold calls I made over time, my ears are as calloused as a bricklayer’s hands.
