The digital world is made up of continuous changes and innovations, constant and fundamental evolutions that fuel Digital Transformation , the undisputed champion of the past year and of this 2021.
The impact of the pandemic on the global market has The top 5 strongly triggered this transformation process, bringing the companies to reorganize their working methods and to create, or revolutionize, their digital marketing strategy , in view of a gradual and optimal economic recovery.
This is why in this climate of continuous change it is very important to seize digital opportunities in order to emerge, reinvent yourself and above all take advantage of current trends: below you will find a list of the 5 most popular Digital Trends 2021 .
Digital Transformation The top 5
1. AI e Marketing Automation
In recent years AI , or Artificial Intelligence, has proved to be a very useful and effective tool in our daily lives both on a personal and professional level.
Just think of digital assistants (such as Alexa or Siri) or chatbots for customer care services on the web.
Artificial intelligence is gradually taking up more space, making Engineering Email List it possible to automate and optimize processes, thus increasing efficiency levels.
Some examples of AI systems automatically carry out, and update, the transfer of data from emails to a registration system; others instead analyze a large amount of data and provide elaborate predictions on user behavior, also improving the management of online campaign targeting.
Marketing automation schema
In parallel with AI, the importance of Marketing Automation is also growing : more and more companies have integrated these automation software into their omnichannel marketing strategies , optimizing communication processes, in particular engagement and retention metrics. All this for the benefit of an increasingly precise and personalized customer experience .
2. E-commerce e Social commerce
Between 2020 and 2021 there was a large increase in online sales and purchases, a real boom in e-commerce and social commerce generated above all by the Covid-19 situation and as a reflection of the digitization of businesses. In particular, in the last year there has been a 21% growth in turnover in the food, insurance and online entertainment sectors.
The app economy was also more established with good mobile use: 51% of e-commerce purchases were made from smartphones.
In general, there is an ever-decreasing gap between physical and digital: awareness of digital as a powerful lever to support offline strategies and physical stores is increasingly widespread.
A powerful economic recovery tool.
3. Smart working
Remote work, i.e. smart working, is more and more trendy and of great importance, and probably still will be in the long term .
An excellent modality used in both work and SG Phone List school contexts, as we have seen it has grown very quickly to compensate for distance, optimize times and add more flexibility in organizations
4. Virtual reality
How to add a touch of realism in times of social distancing?
Virtual reality has also provided a little help .
During 2020 it took the field to further optimize. The customer experience in tourism, a tourism that has become virtual : many online. Initiatives have been created for museums, tourist resorts and hotels, involving everyone in a more immersive experience.