Brand Content is a marketing method that helps brands stand out in a market. and with overwhelming brand advertising content Many viewers are of having to see such advertisements so often. Until turning to an ad blocker and making it impossible to access those ads Brands must contend with marketing. including the blocker and look for new ways in creating content to convey the heart of the brand and attract the attention of customers. Using Content strategies is a good solution for these problems.
Characteristics of Branded Content
- Focus on people’s stories and brand value more than products and services
- Aiming to deliver value to users by focusing on audience engagement rather than direct sales.
- It can be to the emotions of the audience for the purpose of persuasion without the to justify how they are better than competitors.
- Use storytelling to communicate to tell your audience a story about a brand, with a protagonist, beginning, middle and end.
- There are various forms of content. Because it’s a very flexible concept, it can be to many different formats such as videos, podcasts, video games, events, or even a combination of Botswana Email List them. Styles come together to tell the history of the brand. And there are many channels to distribute content, whether Social media, applications and brand websites
Conventional Marketing
old marketing Or direct advertising tends to SG Phone List focus on products and services, with an emphasis on advertising advantages. And the benefits of such products, while Content may display goods and services indirectly. Rather, it focuses on telling the brand story (Brand Story) and brand value (Brand Value).
