The opening hours
Any serious or repeated complaints we have received about your business
In addition to these ranking factors, Google will attempt to distribute the leads you receive over time. This will prevent you from spending all of your budget at the beginning of the budget period.
If an ad generates leads faster than your budget allows, it may impact its ranking and temporarily pause it to more evenly distribute your leads.”
Cost and payment information: you pay ONLY FOR THE REQUESTS RECEIVED !
Another big innovation in this type of Chinese UK ad is the payment method: with Local Services ads, you only pay for requests related to your business or the services you offer.
How much is to be verified on a case-by-case basis, but it is still a big innovation for this advertising tool.
Which businesses can access (for now) this advertising tool?
For now, the activities that can access this type of announcements in Italy are the following:
Appliance Repair Services
Carpet Cleaning Services
Cleaning services
Electricians
Garage Door Services
Heating or air conditioning system services
Waste Removal Services
Lawn Care Services
Removals
Pest Control Services
Plumbers
Roofers
Tree pruning services
Water Damage Services
Window Cleaning Services
Window Repair Services
And also not all areas of Italy are covered for now. The only way you have to check is to check your eligibility at this link.
It is however easy to assume that over
Time the possibility of using this advertising Beyond Guts and Glore: Unveiling positioning will be extended to the entire national territory as well as probably the use of this tool will be extended to other professional categories (in the United States for example the categories that can access it are four times those in Italy and you can check them here)
My personal thoughts on this news
Reviews increasingly important
Testimonials on Google become even more important
