If you are interested in becoming part of the digital communications industry. Now is the perfect time because there is a huge demand for this position for people with digital media skills. According to McKinley, digital marketing specialists are the most hired role among all marketing professionals. 2018 and 59% of market leaders plan to hire in this role in 2019.
But due to digital communication
Which is mostly done through electronic devices. The resulting form of communication is no longer a one-way communication, but a communication that aims to interact directly with the recipient in order to respond to the individuality of consumers more. Therefore, digital communication must be conducted through experts who understand the benefits of different technologies. and different ways of disseminating messages. Develop effective marketing communications and communications with customers.
“Today, the options for publishing messages are more diverse and faster than a few decades ago.”
Dr. Edward Powers, Professor of Science in Organizational and Corporate Communications and Bachelor of Science in Digital Communications and Media
Dr. Powers said, “Digital communications professionals Mailing Lists By Zipcodes Email List must be mindful of how new tools are presented. in the right way.” Example from WWF, Denmark. They have developed a campaign that takes advantage of Snapchat’s short posts feature to protect endangered species.
WWF asks users to take two simple actions: donate and share the post
The campaign is simple. But it was a huge success. Within hours of posting on Snapchat, 5,000 people shared the post on Twitter. By the end of the week, more than 120 million Twitter users had seen WWF’s message in just three days. The charity met its fundraising goals throughout the month. The WWF didn’t choose to post to Snapchat just because of the media’s popularity. They use advanced strategic approaches that bring messages and media together in an engaging way. Employers in many industries are looking for professionals who can use digital communications in the same way.
“If you can integrate traditional marketing communication skills with emerging digital technologies, You become highly skilled in marketing communications,” said Dr. Powers. “The demand for digital marketing professionals is growing rapidly across all organizations. non profit organization government agency institutions and also do not tend to decline. Because digital communication is starting to become ingrained in our world now.” How is digital communication SG Phone List different from traditional communication? There are five characteristics that make digital communication different from traditional communication methods: These characteristics help confirm that any communication Happening through digital channels is completely different from traditional communication. Both in terms of working in the organization and marketing communications. This difference is both an advantage and a disadvantage.