Gambling Data Brazil List Facebook Advanced Targeting
Do you want to promote yourself online WITHOUT wasting money?
Trust me with your WEB Marketing!
Get one wrong and the risk of everything going to waste becomes exponential.
Today I’m going to talk to you ONLY about targeting, giving you some advice that for those in the field is the norm (or at least it should be), but that for you as an entrepreneur is not at all clear.
Specifically, I will talk to you about how to CLEAN your audience thanks to Facebook “interests”.
What do I mean by Facebook “interests”?
Gambling Data Brazil List If you decide to promote your business on Facebook, you have several options for identifying the target to which to direct your message (in this other article I give an overview of how to target the audience on Facebook in case you want to learn more).
Among the options available to you is “detailed targeting” which allows you to identify an audience by selecting parameters such as:
Interests: This lets you refine your ad recipients based on the content on their profiles, as well as the Pages, groups and other things they are connected to on Facebook, including their interests, activities, favorite music, movies and TV shows (source Facebook ),
Demographic data such as age, gender and location
I won’t explain it here because the topic is another (if you want, read the dedicated article here http://bit.ly/2ZwDQMy to learn more)
PROBLEM: Everyone tells you how to target your audience. Few tell you how to clean it.
Yep. Often, very often it is useful to “clean” the public.
In the sense that no matter how much you Gambling Data Brazil try to target the right audience, if you don’t have large numbers to feed to Facebook (ex email list of already customers of a few thousand addresses) it is very likely that in your target there will end up users who are not in the target, and maybe you will notice that among the likes on your sponsored ads there are:
Senegalese (even if you have never had a Senegalese client and never will),
Nice ladies over fifty, slaves to the “good morning coffee”,
And more generally people who, even looking at their profile, seem FAR from your target customer.
With this article I will explain how to alleviate this problem by “Cleaning” the target thanks to Facebook interests.
Are you ready?
I’ll explain how to clean your audience with practical examples.
Example 1) The Wedding Planner
Let’s say you’re a Wedding Planner and you need to promote yourself on Facebook. Your target audience is couples getting married, obviously.
So logically, you would target the audience for an age group of 25/35 years (example), of female gender (because the wedding planner is chosen by the bride) and that they are “officially engaged”, “in a relationship”, “cohabiting” and all the other “relationship situations” that Facebook makes available to you (see image below).
How to Use Exclusions in Facebook Targets
Problem: Many people do NOT give Facebook information about their relationship status.
For example, I have been happily married since 2009 but I have NEVER given Facebook the information because I simply do not care to give it to them.
I didn’t write it.
Doubt: what if there were many who didn’t write it?
If that were the case, you would be missing out on a potential audience.
So, instead of looking for “officially engaged” women, it would be better to exclude MARRIED ones.
You leave a more open audience, targeting only by gender, age group and location where your customers are and then excluding those who SURELY will not buy from you: users who wrote that they are MARRIED.
Cleaning number 1 DONE ???
Example 2) The Business Consultant
Let’s say you’re a Business Consultant and you use Facebook to reach out to entrepreneurs.
Logically, you should create an audience by selecting “Entrepreneurs” from the “Professional Titles ” that Facebook makes available .
As before, however, even in this case Time Traveling to Fog City: you would have a problem: entrepreneurs rarely publish on their personal information on Facebook the fact that they are entrepreneurs, and indeed you run the great risk of running into a sea of “self-entrepreneurs” who represent everything, except people who have a company to sell your consultancy to.
So it’s better to target in another way and instead use interests to EXCLUDE users who definitely do not fall into your target such as.
