Gambling Number Data List As always, to decipher the enigma and get to the answer, we must try to understand what is the purchasing process that leads people to purchase the specific service.
When do people buy a “funeral”?
And how do they choose which agency to go to?
The answer as always is IT DEPENDS.
To simplify, one must consider:
The city in question (in Milan one behaves differently than in Rovigo),
Death, whether accidental or expected (for long-term patients).
Depending on the case, people choose the funeral agency starting from two different points:
They already have a reference in their head
Gambling Number Data List And so when they think of a funeral agency a name comes to mind:
– or because it is a family agency , which you have already used in the past – or because it is the famous agency in the city (there is often a very well-known historic one, especially in small towns)
b) They don’t have a reference already in mind
– asking for advice in hospital (a mechanism sometimes exploited illegally).
The crux of the matter is all here: the REFERENCE.
The Big Marketing Problem of “Death”
Because in this specific case there Gambling Number Data is a BIG marketing problem: people do NOT want to hear about funeral homes if they don’t need them.
I read several comments on Taffo’s post that said something like:
“Advertising is useless because it doesn’t explain why they should choose them”
But who cares about the benefits/advantages of a funeral home?
If you don’t need one, you don’t want to hear about funeral homes. PERIOD.
Even when you need it, you don’t give a damn about knowing the reasons why you prefer one agency or the other: at that moment you have suffered a bereavement.
You have other things to think about.
In this sense, Taffo has succeeded in an operation that no other funeral agency has managed to the same level: finding a continuous communication channel that would allow it to become a point of reference in the minds of its public.
Taffo makes a type of communication that can be carried on over time, without tiring too much.
Also because, if you don’t make satirical cartoons, what do you do with a funeral home?
A blog? To write what? And who cares?
What do you do with Sales Letters? What do you send to people’s homes to say? “The 7 Risks to Avoid for Your Father’s Funeral”?
Or do a webinar on “5 Secrets to The Great San Francisco Earthquake: Burying Your Loved One Without a Hitch (#4 Will Blow Your Mind)”?
Come on, go there, go there. Give me a break.
Some objections that I have read around, and not only in recent days
– “It’s creative advertising that doesn’t sell!”
And who says
