From consumer behavior that increasingly turns Micro Influencers to online shopping through social media, brands Give importance to online marketing, including the use of influencers or groups of people who influence the thoughts and decisions of the target audience in marketing.
Who are Micro-Influencers ?
A HubSpot survey found that 50% of Millennials trust influencers when choosing a brand, down to 38% if they recommend it from celebrities and 56%. Marketers using influencer marketing strategies Afghanistan Email List have worked with Micro-Influencers which is a relatively high number Let’s decipher Micro Influencers what is the reason why the brand chooses to use it. Micro-Influencers in online marketing? along with revealing 7 steps to use Micro-Influencers To do online marketing in a bang for your brand and business in this article.
Influencer with followers ranging from 10,000 to 100,000 Micro Influencers people, usually SG Phone List being famous people with personal preferences. Or have specific that is deep knowledge making a follower who is a disciple in that matter and have similar lifestyles.
Get engagement from target groups
survey , Micro Influencers generate 60% higher engagement than Macro Influencers. Has a more specific audience Macro-Influencers therefore has a higher participation rate This means that the post Micro-Influencers A higher percentage of followers can be reached. And more people who see content tend to engage with it, such as liking, commenting and sharing. Micro-Influencers It has an engagement rate of 6% on Instagram while Macro Influencer has an engagement rate of about 1.97%.