The group ag between 28-42 years can be call Millennials and Gen Y are people who are in the era of technological development. Fast access to the online world.
Consumer behavior of Gen Y
- Even if the epidemic is gone But Gen Y still adheres to the Work-Life Balance principle and turns to pay attention to physical and mental health. By giving importance to the living environment, food to eat, and a regular lifestyle program.
- It’s Jane who is more afraid of Sunday Scaries, worrying about not making the most of the holiday. therefore prefers to plan long-term travel instead
- addicted to social media but at the same time feeling more isolat So they spend their holidays in outdoor activities, camping, going to cafes, enjoying new drinks, diving, and showcasing their luxurious lifestyle on social media. and always likes to update trends in the online world It is the main goal of the coffee shop business, bubble tea and other beverage shops.
- Give importance to mental health and good quality of life. because Bahrain Email List there is stress accumulat all the time Therefore, look for activities that help balance work and life. Nowadays, people of this generation have begun to drink non-alcoholic beverages up to 40% more because they really want to enjoy the atmosphere.
- The Gen Y group expects the organization to develop modern working technology. In order to work out more efficiently and in less time.
- A brand that aims to be this generation should stand sincerity. and honesty to the customer group clearly.
Do you know Gen Y behavioral trends and how to use them?
with the behavior of Gen Y It’s a brand opportunity. Health SG Phone List products, Non-Alcohol beverages, products that show lifestyle or minimalist style furniture with tone control to meet these people’s needs And most importantly, with a Jane who believes in driving society. Therefore, the brand should have clear stance social aspect as well.