Communication is one of the key marketing mixes for any business. Businesses need to communicate marketing both to advertise products and services, public relations, sales promotions.
or sell directly through a salesperson so that the target group of the business is recognized
and demand for goods and services fulfill a need or solve a problem they are experiencing
But on the day that the number of Internet users
The number of users of online social networks (Social Network),
the number of smartphones that are more and more prevalent, and traditional media such as television, radio, newspapers, and magazines make communication of brand content through mass media inefficient as in the past.
Social media may seem like a great
Option for publishing branded content, but constantly changing algorithms make it impossible to guarantee that it will perform the same every time. Instead, it has a direct and inevitable impact on a brand’s reputation that is difficult to create in just a few seconds.
Along with the growth of various online platforms and channels such as Building Construction General Contractors Email List video streaming media, music streaming, game streaming, e-book stores, etc., this means that when consumers can connect to the Internet, they will have more ways to Unlimited increase in selection.
Your consumers online move freely and dynamically
Online marketers can only guess. The “buyer’s decision path” is only SG Phone List the result. If your business delivers branded content and materials that are inconsistent with their interests, it will be ignored or promptly kicked off at their fingertips.
Therefore, most digital marketers know that Online consumers are “individuals.” They play the role of “Offer” can search for information, choose to buy products and services by yourself without having to wait for the business to become an “offer” anymore, making the creation of Owned Media in the form of digital media therefore becoming increasingly necessary.
