Paid Media or paid media to publish is media that brands have to pay to buy space, time or location for distributing brand content to reach target audiences who use that media, such as social media ads, ads on Google, Web Banners, Newspaper Ads, Radio Spots, Conference Sponsorships – Television Programs, Bloggers, YouTubers “Influencers” who help review products
Paid Media Use it to attract attention and create wider awareness. It plays an important role in helping the target audience see the ad content they want to publish immediately without having to wait for people to follow or search. Most ad content appears interrupted or interrupted. while the target audience is watching the main content
- It is a medium that helps create awareness due to the low cost of online advertising. This allows small businesses to generate awareness faster and more cost-effectively than using traditional media.
- It is a medium that complements the capabilities of Owned Media and Earned Media.
- There are a variety of sizes, styles, prices that are suitable for online business.
- There is no guarantee that the target audience will buy your Chemicals Manufacturers Email List idea. Because it’s a one-way communication.
- Consumers tend to ignore ads if an offer doesn’t meet their needs.
- Comprehensive distribution of content is difficult.
- The cost of publishing advertising content through paid media is rising.
- According to the survey, the majority of consumers consider advertising content to be distracting.
- Partial control over content, such as text or creative ad ideas And some that cannot be controlled, such as social media algorithms or the NBTC that controls advertising content distributed through the media.
Earned Media , or media created by others, is the media that comes from talking or word of mouth, which is different from Paid Media and Owned Media, as brands cannot control the direction of content through this type of media. Because the content is obtained from people who have tried the product or service or audience, people who are interested in getting relevant and useful quality content are willing to publish, share content, review or tell others. In their networks get to know each other.
Having people write about your business, which may SG Phone List be in the form of newspaper articles, blog links, or sharing content through social networks, can help your business become more famous and well-known. based on your expertise This may include being invited to speak at conferences or seminars.