By taking the brand that used to take care of Corona Beer as an example And readers may bring their own brand to think further in order to understand storytelling strategies and create more stories at the same time according to the 3 steps to create the Branding universe in this article.
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Let’s start with the first step of the story strategy, that is, the content must have Bolivia Email List a variety of ideas (Content Strategy), must be able to be communicated on all platforms. and must return to Brand Essence.
Example story strategy Content must have many ideas of “Corona Beer”
Corona Beer with the brand’s core phrase ‘This is Living’ (Brand Essence), which it recorded. View from the strong emotions of the target group. In this case, it comes from research asking the target sample group who are office workers. “If now you can go out and relax. Where do you want to go?”
In which most of the answers are ‘sea’. The SG Phone List important reason that becomes Insight is that many office workers want to get out of the square room. Square tables, square screens, constraints, and organizational systems that can squeeze much less freedom. Throughout the working period that sometimes is so stressful that the holidays cannot be rested. (Many readers are probably facing this.) The real life they want to go out on is the nature that the sea is representing.