Part of Inbound Marketing’s job is to create all kinds of content including articles, blogs, eBooks, social media content. or even content on the website But because the goal of work is to measure and evaluate performance. Every content must be creative. Able to respond to the needs and help drive customer decisions appropriately.
Do you need both Inbound Marketing and Content Marketing?
I recommend if you just want to attract targeted audience to increase the number of visitors to your website. Writing articles alone is not wrong. But if you want results beyond that. You need to review the methods, goals, and operations of the entire system.
It’s no different than when you go to the doctor. But doctors only diagnose symptoms. But there’s no cure plan for you, that’s all 🙂
First of all, I would like to take a look at your content marketing work and what you’ve done:
- Keyword planning and SEO
- Explore competitors and their activities.
- Build, maintain and optimize websites.
- email customer and target groups on a regular basis
- Post on Social Media
- Advertise with AdWords
- Want people to talk about your business on other sites?
- Check your online reputation.
Considering the work above You’ll find that Content Marketing jobs are Machinery, Computer Equipment Manufacturers Email List just some of them. And most of the work is the work of the Inbound Marketing side.
What should we expect from both types of marketing?
The answer is what you can expect from Content Marketing or content marketing. It is narrower than what is expected from Inbound Marketing, because for content to help attract and retain new customers, Inbound Marketing is more appropriate.
If you only think about writing content and SG Phone List blogging for your website. Then expect that content to help generate leads. Probably the expectations were too high than what the content normally could.
On the other hand, when you take an inbound marketing approach by using content marketing as part of your roadmap. You can expect the number of visitors. lead Including building a new customer base. continuously
Or to put it simply, if your goal is If you want to increase the number of visitors to your website, doing Content Marketing may be enough. But if your goal is to generate leads, grow numbers, and want to estimate your prospects month by month, then Inbound Marketing is probably the best choice for your online business.