It can be seen that ‘This is Living’ (Brand Essence) has powerful insights behind it. Target groups associate themselves with
- Craving to jump out of the square zone to rest
- really living that human beings are difficult to lack in nature
- Relaxing with the charming sea
and then tie them to… the product (in this case, Corona Beer) . So it becomes Branding .
This time, creating a branding universe must create a series of meanings through stories. Go out to communicate with target groups that naturally have likes, ideas, beliefs, different views (Target Consumer Insights), which are Content Pillars that are different but come from the core values of the brand as follows:
The first story, Only Corona with Lime
Corona finds uniqueness from The problem of drinkers who drink it mixes up the atmosphere of relaxing at the beach. which in this place is likely to be a beach in a city in South America Probably Mexico is the origin of this brand of beer. That is, tropical countries have a lot of insects that may fall into the bottle. And finished drinking that bottle of drink, the locals then brought a helper, which is a slice of Lime, to seal the bottle’s mouth. Until it became a way to drink that many people squeezed Lime into a bottle to make it even more refreshing.
Second Story Fast with Corona
Corona is a drink that suddenly It pops up again from being in a famous movie like Fast and Furious, with information found this time that is very organic.
“We love Corona and we can officially allow Corona to be in Fast & Furious without paying a penny.” The tie-in is now worth more than $15 million, and the tie-in merchandise for Fast & Furious 7 is even higher than a 30-second Super Bowl spot. – Neal Moritz The producer of the Fast & Furious series spoke to The Ringer Brunei Email List and gave an interview about the relationship between Fast & Furious and Corona.
From Insight office workers to sitting down to talk about life balance together. We cannot avoid working life. How do we find beauty out of it, in a busy day, how do we easily hit the pause button for that moment? The problem is like an annoying fly. Don’t forget to cover the mouth of the bottle with Lime.
Fourth story: Tropical Life + South America Journey
The world of Corona, Mexican beer How is it different from SG Phone List Germany, the world’s beer capital? How cool is the Mexican way? Or open the experience of traveling to South America, is it good?
From these 4 stories, let’s try to capture them to play the storytelling together. but in addition to the strategy of the story Storytelling strategy is equally important. Because we are telling stories on a variety of communication channels in the digital age.
