You will see that campaigns or content that have various significance It will become a network of meanings that grow from the core of the brand. What I call ‘Branding Universe’ is right here. It is about creating a leverage to a Complex of Brand Value through unique brand-specific narratives. And with platform thinking, brands have created a network of their own meanings in every significant channel, becoming a meaningful Digital Footprint, not just an Ad with a pipeline, but creating a Probably most related to feelings, thoughts, lifestyles or what we call Target Consumer Insight. In addition to being a platform or network of brand meaning in various media, it also returns to be ‘Communication Strategic Thinking’ that leads us to remove the popular phrase of marketers that ‘What content to do?
Communicated the difference that is you already: look back at 4 Pillars.
- Only Corona with Lime
- Fast with Corona
- That’s we Living with
- Tropical Life + South America Journey
Reserve the story that tells the value.
For example, from That’s we living with, it can be extended to make a YouTube Program in real life for office workers. Sit down and talk about life balance together.
Opportunity targets have been met.
Both office workers waiting to go to the sea on vacation With a group of friends dressing up cars that make an appointment to see Fast in a row, 7 sectors, overnight
Get to know the feedback that the market has already given.
There are many voices saying that Corona can be made into cocktails and it’s delicious.
Able to Optimize the most efficient way of communicating
For example, I know from the content group that has received Dominican Republic Email List good response that office workers, especially women, like content that tells the story of Perfect Combination Like a Corona + Lime. Brutal car enthusiasts like many scenes from Fast and Furious movies.
Extend the most effective angle of brand value communication.
Let’s say we come across some insights that many people ask for menus and methods. So design a Corona Cocktail mix recipe into an infographic.
It can be seen that from the network of meanings communicated in all channels that have significant significance (Brand Content Pillars Platform) can SG Phone List lead to segmentation in both
- A group of young people working in offices who need a balance between work and leisure.
- People who like to travel to the sea or Outdoor Life
- Fast and Furious movie enthusiasts, as well as custom and speed aficionados.
- A group of people who like to travel to a different country like South America. or Mexico
- Intrusion into cocktail enthusiasts
When continuing with continuous and systematic It will expand the demand associated with the Corona brand in different dimensions. It makes it difficult for competitors to enter the border of advantages that we have already communicated. For example, no brand can promote drinking with Lime like Corona. or South America No one is more in tune with the fast-paced Gangster movie Fast and Furious than Corona. No one can snatch it either.