What is the difference between distributing content by brands, media (news agencies, writers, YouTubers, bloggers) or content marketing agencies?
The answer given by the audience or part of the reader is ‘I don’t know’ and it is good news for any brand. who want to publish content by themselves
But it became bad news for
The media and agencies. Because when viewers can’t differentiate Electronic Electrical Manufacturers Email List content, along with social networks (Social Networks) allow the distribution of any content. It’s convenient and fast. Therefore, it is not strange that it encourages brands or advertisers to turn to set up their own in-house agency. because they have expertise Can access more insights into their own products and services than external agencies
As a result, media and agencies have experienced a decline in revenue. as a result of which their credibility has decreased.
Massive changes in publishing
Brands try to act like media in part because they SG Phone List realize that online business is content-driven. As a result, agencies are under increasing pressure to create content that captures the attention of viewers and maximizes ad spend.
Today, anyone with an internet connection and creativity can publish content. The world welcomes
The online world has become a platform for truly creative people. advertising agency The big media no longer owns the whole stage. Democracy has already taken over the media landscape. This is because most online content producers are all focused on producing individual content first and foremost.
It seems that creative content plays an important role in generating business opportunities. But you must not forget that no matter Today, any content presentation To be in the spotlight is difficult. Especially presenting through various platforms. that force the presentation to be the same, such as posting images, text, videos on social media That’s what anyone (Guests) can do it.