issuing a score card or point card It is an activity created to test the loyalty of the target group (Loyalty Programs) through the accumulation of points obtained from the purchase of goods or services continuously. and earn loyalty rewards in the form of pre-announced rewards or discounts. This is a way to help businesses generate sales continuously. reflect performance of goods and services through repeat purchase volumes repeat use of the service and increasing number of members.
Get ready before making a loyalty card.
- Shops should ensure that products and services Improved, developed, and fully serviced.
- Encourage all employees to emphasize the customer every time when paying for services. Let them keep their rights or notify the rights (This one is very important) every time you use a service or buy a product.
- Loyalty cards should not be made at the beginning of the business. Because that still won’t be your real customer.
- Loyalty cards do not help increase sales in a landslide. But it is an activity to help keep sales consistent.
- Loyalty cards should clearly specify the duration and rewards to be received.
- To encourage the purchase of goods or services in a specified period of time.
- to bring the results of work to be adapted to the next activity to be more effective
Giving a well-deserved prize
You should consider picking a prize that everyone will want. Not what the Colleges Universities Email List store can give, for example, your business is a coffee shop. Selling about 45 baht per glass. If collecting points for 9 glasses, get 1 free. Most shops use this method, so try to change it often. To avoid your customers having a monotonous feeling, such as
- Shorten the period of collecting points, for example, collect 6 glasses, get 1 free.
- Limit the amount of prizes, for example, collect 10 glasses within 14 days, get 2 free glasses.
- Change the free gift to a new menu. or new products for customers to try
You must understand that Accumulating points or points SG Phone List requires time to accumulate. If you still use the old format The activity will not arouse “special” feelings or “needs” and may become the norm. Even you may forget to think that you are running a promotion right now…and you are slashing some of the profits to your lovely customers.