An important factor that makes “new media” grow, partly comes from the advancement of the Internet system. The proliferation of smartphones and the growing size of social networks.
This might look like Consumers and businesses Turn to use more new media. But in fact, most consumers still spend their days on old media, for example, they still listen to the radio while driving. When he returned home, he switched to watching the news on television. Or read a magazine while waiting to see a doctor. These times allow the old media to retain their role as the media.
Balance of media use media on advertising
Popular question – how do we find a balance between old and new media? Advice for beginners You should use old media to reach mass consumers (Mass Media) and use all kinds of new media to reach different groups of people. according to your business budget because in fact it is. Old media is still effective in reaching a wide audience.
Using even older media tends to be slightly more expensive than Restaurant Email List new media. But if the ultimate goal of advertising is Create broad awareness or reaching large groups of people Using old media is still the best way. But if you have a narrow or specific audience targeting. New media may be a more appropriate approach.
New media is reaching a target audience based
On the changing media landscape, interests and individuality.
Business owners or marketers can more clearly define their SG Phone List target audience by age, gender, interests, etc. to create content that engages and engages consumers in a variety of ways. At the same time, consumers have a wide choice of channels and platforms to access their preferred online content.
