After last year we have seen how fundamental the impact of digital has been in our lives, and how much it still is, in a global emergency situation. And that thin line between virtual and real has gradually become less nuanced and more complementary.
New habits, new behaviors, new shared realities.
In this process of continuous change, tourism has also had to reinvent itself, with the adoption of preventive measures against the spread of the pandemic, combined with communication focused on key concepts such as safety, quality and empathy.
Tourism and summer critical issues into opportunities
Communication takes on an even more important value in this scenario: never before has there been a need to communicate closeness and sustainability on a universal level. For companies this implies knowing how to build and maintain valuable relationships , increasing the involvement of their audience, creating connections, through Hotels And Motels Email List the integration of digital communication .
In all of this, the tourism sector must be able to seize the advantages. Of the web and social media, involve its fans and followers more , attract new ones, make themselves heard, listen and tell each other. So get ready for the new 2021 summer season.
What strategies and actions to implement for an effective reopening of hotels and accommodation facilities?
In the summer of 2020, Real Web created some of the best performing marketing campaigns in the Trentino tourism sector, focusing on loyalty and, above all, on the return of traditional customers. We have applied the best marketing automation techniques, increasing reservations and availability requests.
We have worked with the hotels to develop new products and new services ahead of everyone else, thanks to a unique territory.
Even if in the summer of 2021 we will be able to count on the diffusion of vaccines, it is important to optimize the safety and quality of the service. As already SG Phone List done last year but with more intensity: therefore all the actions carried. Out to make the most of the hotel spaces , or of the accommodation facility, according to the sanitization protocols.
Communication on one’s own and. Then online equally important channels, which aims to improve awareness, loyalty and engagement , integrating organic content into advertising and email marketing campaigns .