For the measurement strategy An important factor in determining the results is the ROI (Return on Investment) value. The working model of this strategy starts from every The resulting activities are measured, reported and analyzed against predefined KPIs. After getting the results out Therefore, to adjust the marketing plan accordingly. to increase efficiency even further.
Measurable ROI is the key to success in digital marketing. In saying whether something is worth investing or not. Therefore, regular follow-up is of the utmost importance. Especially if there is a tool to help gather detailed information. And the more precise the Insight data you get, the deeper it gets. Until being able to increase the efficiency precisely as we set the goal.
And here are the key metrics you need to know. for use in measurement
1. Cost Per Click (CPC)
Cost per click refers to the price paid each time a viewer clicks on Bermuda Email List an ad. You can set your own cost per click. This metric can also help measure ad visibility. Therefore, we should target a small but high potential customer segment. because the cost of clicking is cheaper In the opposite direction with potentially higher returns
2. Cost Per Impression (CPM)
CPM is a metric that calculates the cost for an ad, abbreviated as Cost Per Mille or Cost Per Thousand, in other words, the price for every 1,000 times an ad is shown to an audience.
3. Cost Per Sales (CPS)
is the payment when the product is sold. The product owner will pay a commission to the person who sells the product. in every turnover arising from sales promotion Which is usually in the form of Affiliate Marketing.
4. Cost Per Leads (CPL)
Key metrics for brands that set up advertising objectives to exchange information with their target audience. Through the analysis of the price per 1 Lead
5. Cost Per Acquisition (CPA)
is the calculation of the cost per action incurred from the advertisement. For brands SG Phone List to know how much investment they have to pay to make it worthwhile. Actions that are used to measure results depend on the brand’s objectives in what form they want to attract customers, such as filling out product forms or applying for membership, etc.