before entering the main content I would like to give a definition of “Digital media” is a channel for bringing any digital content. from sender to receiver using digital devices (Desktop computers, notebooks, tablets, smartphones) as a display medium. And if dividing digital media by ownership.
We can divide digital media into 3 types:
- Owned Media or media owned by a business or brand Produce and publish content in own channels such as digital publications, business websites, etc.
- Paid Media or media owned by another person, business or platform. If any business or brand wants to publish content through this channel, it may be required to pay SG Phone List for such as social media ads, Google ads, website banners, newspaper ads. Including using bloggers, YouTubers to talk about brands, etc.
- Earned Media or media owned by another person. They are willing to voluntarily produce and publish content for businesses such as viewers or interested parties who come to review, post about products and services. Recommend or recommend to friends or their networks, etc.
This way of dividing digital media
Will allow you to assess which marketing materials are your Heavy Construction Contractors Email List current assets or which ones will create marketing opportunities for your business in the future! Please make sure All your marketing communication efforts can be measurable in a tangible way.