Pillars and sub-pillars Including a small way of thinking from the previous article If taken to look through the diagram, think like a Mind Map, we will see the probability. and new possibilities In a way that if it were in a Word file, we might not be able to see it. Therefore, I would like to give an example to illustrate each other. By taking the brand that used to take care of Corona Beer as an example And readers may bring their own brand to think further in order to understand storytelling strategies and create more stories at the same time according to the 3 steps to create the Branding universe in this article.
But you’ve got to meet other criteria, too, including:
- Your brand is mentioned or at least featured adjacent to the piece. Adding your logo is enough.
- The content is about your brand values, not about your brand or products specifically.
- It’s valuable. Consumers are getting something out of your content.
- It uses emotions. Branded content is ripe with storytelling, which is your one-way ticket to consumers’ emotions. Instead of focusing on numbers and data, you tell a compelling story that invites your audience to connect with your brand values.
This type of content can happen in any format, too, including Western Sahara Email List blogs, Instagram Stories, videos, podcasts, and more.
Instead of talking about your USP and product features, branded content delivers awesome content that makes your audience want to come back for more. Although it mentions your brand in passing, it’s not quite as self-promotional as other forms of marketing, and that’s why shoppers love it.
While you’ll likely see improved brand performance when you create branded content, that shouldn’t be your ultimate goal. Brand promotions and sales are a happy side effect of great content, but your focus should be on viewer needs first.
6 examples of branded content
We know it’s tough wrapping your head around content, so SG Phone List that’s why we’ve compiled our 6 favorite examples of branded content in the wild.