Owned Media or media owned by the brand Used for direct communication with target groups such as members, regular customers, prospects, employees, partners, with the goal of maintaining relationships, providing knowledge, providing information such as user manuals. Update important features or solutions for new products and services, etc., as well as making the target audience aware of the expertise of the business, enhancing brand credibility as well.
Brands produce and publish content through their own media. The strength is that it communicates directly to the target audience and has a quality database used to segment customers according to their engagement with different forms of content. and fulfilling their needs with quality content to do so appropriately throughout the purchase decision journey. Throughout the lifetime of a customer or engagement with the business
Why create Owned Media?
Although Owned Media is important to every business. But the Special Trade Contractors Email List business There are different business models. Communication strategies are also different, for example:
Business model B2C (Business to Consumer)
- The target group is the buyer (Buyer) or the end user (End User).
- B2C businesses need communication strategies to attract (Pull Strategy) to accelerate consumers or buyers to make a decision to buy products or use services. that SG Phone List means Businesses must spend budget on digital media creation like Paid Media to distribute advertising content. promotion
- B2C businesses place importance on push communication strategies as a secondary priority, such as building credibility. Build a brand or publicize the business. In fact, consumers are less interested in brand-directed content formats.