Because marketing is a long game. Many times, products and services are copi, but in the long run, branding is a war fought over values. When there is an opportunity from the brand’s unique story must find a way to make the ‘message’ be sent out with ideas Because an idea will attract people’s attention. Many times, ideas may arise from the ‘channel’ that we will use to send the message. Importantly, a variety of channels We have to turn it into a brand opportunity.
Create a semantic network Extend the brand’s handicap.
How about taking the brand-specific narrative strategy I’ve and turning it into Corona Beer’s Content Pillars Strategy? let’s see
where brands must deliver content pillars to each significant Bulgaria Email List touchpoint. (This is the brand must know that. Where is the target audience? How do you behave each day? Any interaction channels.
The Branding Universe – Corona Beer
You will see that campaigns or content that have various significance It will become a network of meanings that grow from the core of the brand. What I call ‘Branding Universe’ is right here. It is about creating a leverage to a Complex of Brand Value through unique brand-specific narratives. And with.
Platform thinking, brands have creat a network of their own meanings in every significant channel, becoming a meaningful Digital Footprint, not just an Ad with a pipeline, but creating a Probably most relat to feelings, thoughts, lifestyles or what we call Target Consumer Insight. In addition to being a platform or network of brand meaning in various media, it also returns to be ‘Communication Strategic Thinking’ that leads us to remove the popular phrase of marketers that ‘What content to do?
We will start to see what kind of games that is right
Brand matches the target audience And we already know that the campaign Or the content is more or less accept from any Touchpoint SG Phone List Algorithm. The important thing is that we will know which campaign or content in which Touchpoint should be extend and should work! or worth the investment
When sending campaigns or content out to touchpoints that have various implications and when a period of time has pass Find out which content is performing high, average, or weak, and with which touchpoints interacting with Target Audience.